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Intuit Assist – GenAI-Powered Developer Assistant

Designing the first version of Intuit Assist, a GenAI-powered assistant enabling summary generation, internal documentation authoring, and API discovery for developers.

Role Staff Product Designer
Timeline June 2023 – Present
Platform Web / IDE Integration
AI

Context

Intuit's internal developer platform serves thousands of engineers, providing tools, documentation, and APIs to build financial products. As the platform grew, discovering the right APIs, understanding complex documentation, and writing boilerplate code became significant bottlenecks.

With the rise of Generative AI, we saw an opportunity to drastically reduce developer friction by integrating an intelligent assistant directly into their workflow.

The Problem

  • Information Overload: Developers spent too much time searching through fragmented documentation across different portals.
  • Context Switching: Moving between IDEs, documentation sites, and API explorers disrupted the flow state.
  • Onboarding Friction: New engineers struggled to understand internal systems and best practices quickly.

The Solution

We designed Intuit Assist as a ubiquitous, context-aware AI companion. It wasn't just a chatbot; it was integrated into the fabric of the developer portal and IDEs.

Key Features Designed:

  • Contextual API Discovery Natural language search that understands intent and suggests the most relevant internal APIs, complete with usage examples.
  • Automated Documentation Tools for service owners to automatically generate and maintain documentation based on code and API specs.
  • Code Generation & Explanation IDE plugins that explain complex legacy code and generate boilerplate for new internal services.

Impact

40%
Reduction in API discovery time
2.5x
Faster onboarding for new engineers
85%
Positive CSAT from internal developers